Copywriting that speaks to modern families.
Win customers’ hearts (and repeat business) with specialized marketing and copywriting for brands creating products and services for parents, kids, and families.
From awareness-building campaigns to conversion-focused tactics, engage your audience with messaging that truly resonates — and works as hard as you do.
DTC. E-COMM. CPG. B2B. SAAS. WTF. LOL.Unsubscribe from jargon. Every product tells a story that matters to families. I’ve partnered with some of the best in the family space: from nimble startups to household names.
Writing that makes marketing sense (and money)Words that work for your bottom line. Elevate your brand with copy that balances performance with personality that parents actually connect with.
SUPPORTING Every Mother CountsMission-driven mom of 6yo and 3.5yo sons. I’m a passionate advocate for maternal health, and a portion of all revenue is donated to support Every Mother Counts and their vital work improving maternal healthcare worldwide.
HERE TO HELP WITH:Copywriting
Copywriting + editingwebsite copyEmail campaignsAd copyPAID + ORGANIC SOCIAL POSTSstrategic Brand messagingVideo, radio, and podcast scripts
Creative & Strategy
Voice + tone developmentNamingCreative direction + campaignsGrowth + performance marketingContent marketingExperiential activationsCPG promotions + branded partnerships
You’re in good company
FEATURED WORK SAMPLESFormer copy director with a decade of marketing experience
COPYWRITING SERVICES + PRICINGSenior creative leadership that goes (way) beyond copywriting
VIBE CHECKLet’s see if we’re the right fit. In this complimentary 20-minute call, we’ll identify your most pressing opportunities to boost brand awareness and drive sales with parents and families. Walk away with actionable insights (whether we work together or not).
FREE 20-MIN CALLAD HOC COPYWRITING + ADVISINGBreak free from brand autopilot. Book targeted sessions whenever you need a fresh perspective on campaigns, messaging that converts, or copy that truly captures your brand’s personality. Perfect for family-focused brands needing impactful creative insight without the commitment of a retainer.
$250/HouRDEDICATED RETAINERsWhere the magic happens. I become an extension of your team, stewarding your brand voice with expert copywriting and creative direction that captivates parents, builds loyalty, and drives real results. Choose your monthly package of dedicated hours for everything from strategic planning to polished final copy — all with the consistency and insight your brand deserves.
3-month agreements at $200/hour
About KWKatie has been a professional writer for nearly 13 years, preceded by a lifetime of amateur pursuits including a rather robust newspaper for her childhood neighbors titled: The Twin Lake Times.
Her work has appeared everywhere from cookbooks to grocery store freezer doors, direct mail, banks, and baseball stadiums. You name it, she’ll write for it.
After more than a decade in marketing, editorial, and advertising, Katie switched to consulting. As a solopreneur, she’s created a business suited to her professional pursuits and personal life – which includes the cuteness and chaos of raising two children.
Vibe check
Millennial momEldest daughterKaraoke song: All Too Well (10 Minute Version) (Taylor’s Version) (From The Vault) (Don’t invite me to karaoke)Is the one making the dinner reservations
WHY WORK TOGETHER?Signs you might need a Katie Warren in your life:
You’ve got a small, strapped team and need an expert to guide your messaging in a strategic way.
You need a bank of fresh, impactful creative ideas and want to collab with a marketer and partner who gets it.
Your website and/or emails need copy help but your team doesn’t have the time or resources to tackle it.
Your creative team is humming along, but you need some extra energy for high-value campaigns.
You know what you want your business to communicate, but need help polishing and perfecting it.
You’re building a brand from the ground up and need foundational messaging guidance that isn’t a full-time hire.
Let’s see if we’re the right fit.
Drop me your details (brand challenges, growth goals, zodiac sign) and we’ll schedule a 20-minute call to explore how we can solve your specific messaging needs.
